The Personal Brand Buildout
Building Your Brand
My new mantra is to find work you are passionate about, do what lights you up, and take the risk because it is never too late to begin.
Investing in your personal brand is essentially investing in yourself. Because to have a strong brand, you have to go deep, find your “why,” and communicate that effectively to your target audience.
What is the change you seek to make? Who can you impact with the work you do?
When you know this to your core, you are standing in your authentic power.
Brand Building Starts with Strategy
We all have a personal brand, whether we own businesses or work for a company. Your brand is the impression you make on people; it’s essentially your reputation.
If you are leaving your corporate career to start your own business—whether a coaching or consultancy business—you must begin with a brand strategy framework.
You craft your personal brand through your messaging to communicate who you are, what you do, and what you value.
Strategy is your blueprint and the cornerstone of your brand.
Shape your Personal Brand to Appeal to your Target Audience
Putting something together and throwing it out to see what happens is more than wasting time; it could damage your brand.
Personal Brand Strategy involves identifying your unique talents and translating your experience and knowledge to position yourself as an expert.
It allows you to lean into your authentic message.
Which helps your target audience learn who you are and what makes you unique.
Benefits of a Strong Brand
Credibility: A consistent personal brand can position you as an expert in your niche, opening doors to speaking engagements, interviews, and thought leadership opportunities.
Connection: A genuine personal brand can foster deeper connections with clients and industry leaders.
Legacy: It's the footprint you leave in the digital sand.
Your brand identity is not limited to your website or logo, nor is it solely reliant on visually appealing imagery.
“It’s a customer’s gut feeling of how they feel about a product, service, or a company. It ends up in their heads and hearts. They create it. Making a claim, telling a story - a brand is a result of this.” - Marty Neumeier
