The Brand Buildout

Your Next Chapter in Focus

Your Next Chapter in Focus

You’re in a season of reinvention — stepping into something new, something more aligned, something that reflects who you’ve become.

But before you build a personal brand, you need clarity, direction, and language that feels like you.

Your Next Chapter in Focus is the starting point.
It begins with a Clarity Session where we look at your goals, your story, your strengths, and what you want this next chapter to represent. You’ll walk away grounded, clear, and ready to move with confidence.

From there, if it feels right, we move into the full Brand Buildout — a complete branding experience designed for women 40+ who are ready to step into visibility with intention and purpose.

What the Brand Buildout Is

A guided, personal, and strategic process that blends brand clarity, storytelling, and personal brand photography to give you:

  • A clear and compelling brand foundation

  • Messaging that feels aligned and natural

  • Visuals that reflect who you are today

  • A stronger sense of confidence and direction

  • A brand presence you feel proud to share

This is for women stepping into consulting, coaching, entrepreneurship, or a new professional identity — especially after years spent prioritizing everything and everyone else.

Many of my clients begin this work in their late 40s, while others come to me in their 50s and 60s. Reinvention isn’t about age — it’s about alignment.

Schedule a Call

What’s Included

  • We define your direction and foundation through a collaborative exploration of:

    • Your mission, vision, and values

    • Your audience and positioning

    • Your brand personality and tone

    • Your story and what sets you apart

    • What this next chapter is really about

    This piece creates the grounding you’ve been missing.

  • You’ll get the language you need to talk about:

    • Who you are

    • What you do

    • Who you help

    • Why it matters

    Whether you’re updating LinkedIn, launching a business, or refining an existing one, you’ll finally have words that feel natural.

  • You’ll work with a stylist who helps you select outfits that align with your personality, brand direction, and shoot vision.

  • Your story comes to life through intentional, modern photography that reflects:

    • Your personality

    • Your work

    • Your new direction

    • How you want to be seen in this chapter

    These images support your website, social content, speaking opportunities, and online presence.

  • If you’re building a business or stepping into consulting, you can add a simple, strategic website that introduces your work clearly and professionally.

    Includes:

    • Home

    • About

    • Services or Offer

    • Contact

    • Clean, modern design built on a template

    • Website copywriting support available

  • If you want support staying visible, add:

    • An extra hour of photography

    • Branded social media images

    • 3 short-form videos for Reels, Stories, or LinkedIn

    Perfect for building momentum after your brand is launched.

    • Clarity on who you are in this new chapter

    • Messaging you can actually use

    • Confidence in how you present yourself

    • A cohesive, elevated visual identity

    • A brand presence that feels aligned and powerful

    • Photos and content you can use immediately

    • A clear path forward

    This is personal branding that honors where you’ve been — and supports where you’re going.

Who This Is For

Women 40, 50+ who are:

  • Reinventing their career

  • Starting a business

  • Stepping into consulting or coaching

  • Rebranding after a major life or career shift

  • Ready to finally be seen and heard

  • Needing clarity, direction, and a stronger foundation

If you’re ready to invest in yourself and your next chapter, this experience was created for you.

Ready to begin?

Your journey starts with Your Next Chapter in Focus — the Clarity Session that sets your direction.

An elderly woman with short white hair, wearing a black blouse and black skirt, is smiling and raising her arms in celebration inside a bright, modern kitchen.
Book Your Clarity Session