What are three words that communicate your personal brand?

Your Brand’s Three Words

What are three words you want your visuals to communicate about you and your personal brand before you meet with a client in person?

I learned this question from Chris Do of TheFutur in one of his YouTube videos on personal branding (watch his Personal Branding video here), and I thought it was very helpful. You see, your visuals matter, especially when you have less than seven seconds to influence your brand's perception. It takes being intentional and strategic.

Okay, so you have your three words. Look at your current brand images—your LinkedIn headshot, website, and marketing visual content. What are these images currently communicating? Look at them from the point of view of a potential client—are they giving the right vibe and communicating what your personal brand stands for?

For example, is one of your words quality or luxury, but you have a selfie headshot with someone cropped out of it? Or, are you wearing a suit, but that’s the opposite of the casual vibe you want to present?
 
Use Pinterest to Help You Design Your Personal Brand Image

If that’s the case, Pinterest is a great exercise for brainstorming ideas. Start by searching for images using your brand keywords, such as sophisticated business coach, and start pinning images that you feel represent your brand.

Also, think about your clothing—what is your signature style? Location is another important way to tell your brand story. You can use various locations to give a more dynamic view of your personal brand.

Be creative and narrow the board down to five or ten main images that will help guide you on your next photoshoot. This will inspire you to create the images you need to influence how your clients perceive your brand.

Remember -- strategy before execution. Why, you may ask?

Creating a brand strategy for your personal brand helps you establish clear goals and objectives for your brand. It helps you define your target audience, identify your unique value proposition, and determine the key messages you want to communicate to your audience.

By taking the time to develop a strategy, you will ensure that your content aligns with your overall brand identity and resonates with your target audience, saving you time and money. Without a strategy, you will forever create misaligned content that may not speak to or attract your target audience.

Additionally, having a strategy in place will help you stay focused and consistent in your content creation efforts, ultimately leading to a stronger and more cohesive personal brand.

Consistency is the key to recognition, so it’s critical to create on-brand content designed to create the impression needed to have a strong and successful brand identity.

Reach out with any questions you may have about building your personal brand.