How to Build a Personal Brand When You Have Multiple Businesses or Offerings
Building a personal brand is already a big task, but what happens when you have more than one business or service? How do you present yourself in a way that makes sense to your audience without confusing them or watering down your message?
The key to successfully branding multiple offerings is to find the main throughline—the overarching theme that connects everything you do. When done right, your brand will feel cohesive, compelling, and easy to understand.
Below, I have used myself as an example to demonstrate how I brand my business, which has two offerings - photography and personal brand building.
Here’s how to do it:
1. Define Your Core Brand Identity
Before diving into the specifics of your offerings, get clear on the big picture of your personal brand. Ask yourself:
What do all my businesses or services have in common?
What’s the deeper mission behind my work?
What do I want to be known for?
I’m a photographer who also helps people over forty build personal brands, the common thread is helping professionals present themselves confidently and clearly and stressing that it’s never too late to change. Everything I offer—whether photography, brand strategy, or brand building—ties back to my central mission.
2. Create a Unified Brand Message
Your audience should understand your brand’s essence in one or two sentences. Instead of listing multiple businesses separately, craft a message that communicates the overall value you provide.
Example: "I help professionals over 40 build powerful personal brands through strategic messaging, high-impact photography, and a strong online presence."
This statement immediately connects my services under one brand message rather than making them feel like separate, disconnected businesses.
3. Structure Your Website & Marketing Strategically
A common mistake multi-offering entrepreneurs make is trying to feature everything equally, leading to confusion. Instead, structure your website and marketing like this:
Homepage: Lead with your main brand message, then offer clear pathways to your different services
Navigation: Keep it simple—two to three main services max.
Content Strategy: Your blog, social media, and email marketing should always reflect your core brand theme. For me, even if one post is about photography and another about brand messaging, they should both support the idea of helping professionals build their brand.
4. Decide What NOT to Include
If an offering doesn’t fit under your core brand theme or creates confusion, consider:
Phasing it out if it no longer aligns with your long-term vision.
Keep it separate (e.g., a completely different website or brand if unrelated).
Reframing it, for example, to fit within my personal brand, I can offer headshots and position them as part of “elevating professional brands.”
5. Keep Your Personal Brand at the Forefront
At the end of the day, people connect with you first, not just your services. If your personal brand is strong, your audience will trust that your services align with your expertise and mission. Focus on sharing your journey and the impact you create—this builds credibility and helps your multiple offerings make sense under one brand umbrella.
Final Thoughts
Having multiple businesses or services doesn’t mean you need multiple brands. The key is clarity—a strong, unifying message that ties everything together. Define your core identity, communicate it clearly, and structure your marketing in a way that makes sense for your audience. Your brand will feel cohesive, professional, and powerful when done well.
Good luck!
